The Anthropology of Media A Reader,9780631220947

The Anthropology of Media A Reader

by ;
Edition: 1st
ISBN13: 9780631220947
ISBN10: 0631220941
Format: Paperback
Pub. Date: 2002-02-15
Publisher(s): Wiley-Blackwell
List Price: $81.01

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Summary

The Anthropology of Media: A Reader offers a critical overview of how mass media represents and constructs both Western and non-Western cultures. Moving beyond earlier anthropological preoccupation with ethnographic film and drawing on the recent explosion of creative studies of culture and media, this volume heralds the emergence of a new field - the anthropology of media - and brings its key literature together for the first time. Brings together key writings in the emergent field of the anthropology of media for the first time. Offers critical overview of how mass media represents and constructs both Western and non-Western cultures. Integrates key themes in the anthropology of media by means of editorial commentary. Explores the theoretical issues that have arisen from ethnographic studies of media.

Author Biography


Kelly Askew is Assistant Professor in the Department of Anthropology and the Center for Afroamerican and African Studiesat the University of Michigan. She is the author of Performing the Nation: Swahili Music and Cultural Politics in Tanzania (2002).

Richard R. Wilk is Professor and Chair of the Department of Anthropology at Indiana University. He is the author of several books, including Household Ecology (1991) and Economies and Cultures (1996), as well as over a hundred papers and articles on topics as diverse as Maya archaeology, research ethics, and global consumer culture.

Table of Contents

Acknowledgments viii
Timeline of Media Development x
Introduction 1(14)
Kelly Askew
Part I Seeing/Hearing is Believing: Technology and Truth 15(58)
The Medium is the Message
18(9)
Marshall McLuhan
The Technology and the Society
27(14)
Raymond Williams
On the Use of the Camera in Anthropology
41(6)
Margaret Mead
Gregory Bateson
The Ambiguity of the Photograph
47(9)
John Berger
Save, Save the Lore!
56(17)
Erika Brady
Part II Representing Others 73(84)
The Gaze of Western Humanism
77(15)
James C. Faris
The Color of Sex: Postwar Photographic Histories of Race and Gender
92(25)
Catherine A. Lutz
Jane L. Collins
The Imperial Imaginary
117(31)
Ella Shohat
Robert Stam
Complicities of Style
148(9)
David MacDougall
Part III Representing Selves 157(80)
Hollywood and the USA
161(11)
Hortense Powdermaker
Yoruba Photography: How the Yoruba See Themselves
172(15)
Stephen E. Sprague
Relationships
187(23)
Daniel Miller
Don Slater
Mediating Culture: Indigenous Media, Ethnographic Film, and the Production of Identity
210(27)
Faye Ginsburg
Part IV Active Audiences 237(86)
Radio Texture: Between Self and Others
241(17)
Jo Tacchi
The Tongan Tradition of Going to the Movies
258(12)
Elizabeth Hahn
Rambo's Wife Saves the Day: Subjugating the Gaze and Subverting the Narrative in a Papua New Guinean Swamp
270(16)
Don Kulick
Margaret Willson
``It's Destroying a Whole Generation'': Television and Moral Discourse in Belize
286(13)
Richard R. Wilk
National Texts and Gendered Lives: An Ethnography of Television Viewers in a North Indian City
299(24)
Purnima Mankekar
Part V Power, Colonialism, Nationalism 323(71)
Image-Based Culture: Advertising and Popular Culture
327(10)
Sut Jhally
The Global and the Local in International Communications
337(20)
Annabelle Sreberny-Mohammadi
Media and Cultural Politics in Nicaragua, 1920-1956
357(19)
David E. Whisnant
The Objects of Soap Opera: Egyptian Television and the Cultural Politics of Modernity
376(18)
Lila Abu-Lughod
Resource Bibliography 394(12)
Index 406

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