Preface |
|
xi | |
Chapter 1 Needs Assessment: The Big Picture |
|
1 | (24) |
|
Why Conduct a Needs Assessment? |
|
|
2 | (5) |
|
Planned Approach to Community Health |
|
|
7 | (1) |
|
Assessment Protocol for Excellence in Public Health |
|
|
8 | (1) |
|
Mobilizing for Action through Planning and Partnerships |
|
|
9 | (1) |
|
|
10 | (4) |
|
Organizing Your Needs Assessment |
|
|
14 | (1) |
|
Coalitions and Partnerships |
|
|
14 | (4) |
|
|
18 | (1) |
|
|
18 | (2) |
|
|
20 | (5) |
Chapter 2 Paint a Picture of Your Target Population: Assessing Assets and Problems |
|
25 | (32) |
|
Quality of Life and Health Status Assessment |
|
|
26 | (5) |
|
|
31 | (2) |
|
Selecting Health Priorities |
|
|
33 | (3) |
|
Determining the Sources of Priority Health Problems |
|
|
36 | (5) |
|
Selecting Behavioral and Environmental Priorities |
|
|
41 | (5) |
|
Identifying the Contributors to Priority Behavioral and Environmental Factors |
|
|
46 | (2) |
|
Administrative and Policy Assessment |
|
|
48 | (3) |
|
|
51 | (1) |
|
When Needs Assessment Resources Are Tight |
|
|
52 | (2) |
|
|
54 | (3) |
Chapter 3 Identifying and Writing Mission Statements, Goals, and Objectives |
|
57 | (12) |
|
What Is a Mission Statement? |
|
|
58 | (1) |
|
Program Philosophy as the Foundation of the Mission Statement |
|
|
58 | (1) |
|
Developing a Mission Statement |
|
|
59 | (2) |
|
|
61 | (1) |
|
Professional Philosophies and Goals of Health Education |
|
|
62 | (1) |
|
|
62 | (4) |
|
|
66 | (3) |
Chapter 4 Program Planning: The Big Picture |
|
69 | (18) |
|
|
70 | (9) |
|
Social Marketing, Program Planning, and Implementation |
|
|
79 | (4) |
|
|
83 | (4) |
Chapter 5 Identifying Strategies and Activities |
|
87 | (12) |
|
Interventions, Methods, and Strategies |
|
|
89 | (1) |
|
General Intervention Considerations |
|
|
89 | (2) |
|
Methods for Creating Change |
|
|
91 | (1) |
|
Sources of Strategies and Activities |
|
|
92 | (1) |
|
Benefits of Using Existing Materials or Curricula |
|
|
93 | (2) |
|
Strategies for Health Education and Health Promotion |
|
|
95 | (1) |
|
|
95 | (4) |
Chapter 6 The Importance and Use of Theories in Health Education and Health Promotion |
|
99 | (14) |
|
|
99 | (1) |
|
Why Use Theories and Models? |
|
|
100 | (1) |
|
|
100 | (3) |
|
|
103 | (2) |
|
|
105 | (2) |
|
Stage Theory of Organization Change |
|
|
107 | (1) |
|
Community Organization Theories |
|
|
108 | (1) |
|
|
108 | (1) |
|
|
109 | (4) |
Chapter 7 Data Collection Strategies for Needs Assessments and Evaluations |
|
113 | (28) |
|
Deciding on Data Collection Strategies |
|
|
114 | (2) |
|
Strategies for Secondary Data Collection |
|
|
116 | (1) |
|
Strategies for Primary Data Collection |
|
|
117 | (15) |
|
Techniques for Coming to a Group Consensus |
|
|
132 | (1) |
|
Data Collection: The Big Picture |
|
|
133 | (1) |
|
Who to Include in Your Primary Data Collection: Sampling |
|
|
133 | (3) |
|
|
136 | (5) |
Chapter 8 Program Evaluation: Background and Basics |
|
141 | (16) |
|
|
142 | (2) |
|
|
144 | (8) |
|
|
152 | (1) |
|
|
153 | (4) |
Chapter 9 Evaluation Structure and Design |
|
157 | (12) |
|
|
159 | (1) |
|
Experimental and Quasi-experimental Designs in Evaluation |
|
|
160 | (2) |
|
|
162 | (1) |
|
Threats to Internal Validity |
|
|
163 | (1) |
|
Threats to External Validity |
|
|
163 | (3) |
|
|
166 | (3) |
Appendix 1 Responsibility and Competency Areas Related to Needs Assessment, Program Planning, and Implementation |
|
169 | (6) |
Appendix 2 Social and Health Assessment Example: Cortland Counts |
|
175 | (2) |
Appendix 3 Sample Moderator Script for a Focus Group Interview |
|
177 | (2) |
Glossary |
|
179 | (8) |
Index |
|
187 | |