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A pragmatic new business model for sustainability that outlines eight steps that range from exploring a mission to promoting innovation; with case studies.
Many recent books make the case for businesses to become more sustainable, but few explain the specifics. In this book, Francisco Szekely and Zahir Dossa offer a pragmatic new business model for sustainability that extends beyond the traditional framework of the triple bottom line, describing eight steps that range from exploring a vision and establishing a strategy to implementing the strategy and promoting innovation.
Szekely and Dossa argue that businesses and organizations need to move away from the business case for sustainability toward a sustainable business model. That is, businesses should go beyond the usual short-term focus on minimizing harm while maximizing profits. Instead, businesses on the path to sustainability should, from the start, focus on addressing a societal need and view profitability not as an end but as a means to support the sustainable organization.
Szekely and Dossa explore key problems organizations face when pursuing a sustainability agenda. Each chapter presents one of the eight steps, describes a business dilemma for sustainability, provides a theoretically grounded strategic framework, offers case studies that illustrate the dilemma, and summarizes key findings; the case studies draw on the experiences of such companies as Tesla Motors, Patagonia, TOMs, and Panera. The book emphasizes leadership, arguing that leaders who question the status quo, inspire others, and take risks are essential for achieving sustainable business practices.
Beyond the Triple Bottom Line Eight Steps toward a Sustainable Business Model
by Szekely, Francisco; Dossa, Zahir; Hollender, JeffreyFormat: Paperback
Pub. Date: 2024-08-06
Publisher(s): The MIT Press
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Summary
Author Biography
Francisco Szekely is Sandoz Foundation Professor of Leadership and Sustainability at IMD Business School in Lausanne, where he is also Director of the Global Centre for Sustainability Leadership.
Zahir Dossa is is the CEO and Co-founder of Function of Beauty.
Zahir Dossa is is the CEO and Co-founder of Function of Beauty.
Table of Contents
Foreword ix
Preface xiii
Executive Summary xvii
Acknowledgments xix
1 Introduction 1
2 Sustainability Mission: What Is the Purpose of Your Organization? 29
3 Long-Term Vision: What Will Your Organization Look Like in Twenty-Five Years? 49
4 Sustainability Strategy: Identify Your Stakeholders and Develop a Plan to Impact Them in a Positive Way? 67
5 Implementing Sustainability Strategy: How Can You Engage Your Stakeholders for Maximum Impact 91
6 Measuring Sustainability Performance: How Do You Measure Nonfinancial Performance? 109
7 Transparency and Accountability: Can You Pass the Newspaper Test? 131
8 Sealing: Can Sustainability Scale? 149
9 Sustainability Innovation: What Makes Sustainability Innovations Unique? 165
10 Making It Happen 177
Notes 199
Index 217
Preface xiii
Executive Summary xvii
Acknowledgments xix
1 Introduction 1
2 Sustainability Mission: What Is the Purpose of Your Organization? 29
3 Long-Term Vision: What Will Your Organization Look Like in Twenty-Five Years? 49
4 Sustainability Strategy: Identify Your Stakeholders and Develop a Plan to Impact Them in a Positive Way? 67
5 Implementing Sustainability Strategy: How Can You Engage Your Stakeholders for Maximum Impact 91
6 Measuring Sustainability Performance: How Do You Measure Nonfinancial Performance? 109
7 Transparency and Accountability: Can You Pass the Newspaper Test? 131
8 Sealing: Can Sustainability Scale? 149
9 Sustainability Innovation: What Makes Sustainability Innovations Unique? 165
10 Making It Happen 177
Notes 199
Index 217
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