Why do almost ninety percent of new businesses fail? Is there a way that entrepreneurs and innovators can successfully and repeatedly innovate? Nail It then Scale It argues that entrepreneurs fail because they follow conventional wisdom about how to build a business. By so doing, they tackle the wrong tasks, do good things in the wrong order, and in the end fall prey to their own strengths. The solution is a remarkably simple process that successful entrepreneurs and startups, from Edison to Intuit, Cisco to Google, have applied to successfully and repeatedly innovate. The process has been used to transform new ventures from struggling startups to outperform all their competitors combined, beat sales forecasts in the first quarter of a recession, and transform a broken sales process into a 100% close rate. Based on significant research, field study, and application, at its core the Nail It then Scale It process flips the conventional wisdom about how to build a company on its head and helps entrepreneurs do the right things in the right order. Whether you are someone with just an idea or an entrepreneur in a startup or corporation; whether you are a local entrepreneur or a high-growth entrepreneur, the Nail It then Scale It process can reduce the risks and help you dramatically increase the success of your business.