Richard Alfred, Nathan Harris, Kathryn Thirolf, and James Webb provide a fresh, new approach to measuring and understanding an organization's performance. Whereas other literature and research approach performance from a singular perspective, the authors effectively integrate objective, subjective, and cognitive perspectives on performance so that its different dimensions can be understood and appreciated. This book provides an accessible and pragmatic framework for analyzing stakeholders in performance, how performance is conceptualized and defined, what is measured, and how results can be improved. It moves from a general overview to a particular understanding of performance, including the actions organizations can take to improve performance. Colleges and universities are used as the medium for putting theory to practice in the real world. Current and future leaders in profit and non-profit organizations will find this book helpful in modifying their approach, developing more effective and efficient modes of measuring and reporting performance.