Practical Statistics for Business An Introduction to Business Statistics
by Ravid, Ruth; Haan, PerryFormat: Paperback
Pub. Date: 2007-10-23
Publisher(s): UPA
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Summary
This innovative new approach to statistics simplifies concepts for those using them in the business world. The book discusses the basics of statistics starting with an introduction to business research. It explores how and why to apply statistics to business research. The text covers all relevant descriptive statistics, normal curves and standard scores; correlation; regression; and inferential statistics. It also includes a section on validity and reliability. The book ends with a section on using statistics in a research study and testing students' ability to identify when to use each statistical test.
Table of Contents
| Introduction | |
| Overview of Business Research | p. 3 |
| Basic Concepts in Statistics | p. 15 |
| Descriptive Statistics | |
| Organizing and Graphing Data | p. 39 |
| Measures of Central Tendency | p. 59 |
| Measures of Variability | p. 65 |
| The Normal Curve and Standard Scores | |
| The Normal Curve and Standard Scores | p. 75 |
| Interpreting Test Scores | p. 85 |
| Measuring Relationships | |
| Correlation | p. 93 |
| Prediction and Regression | p. 107 |
| Inferential Statistics | |
| t Test | p. 119 |
| Analysis of Variance | p. 133 |
| Chi Square Test | p. 153 |
| Reliability and Validity | |
| Reliability | p. 163 |
| Validity | p. 171 |
| Conducting Your Own Research | |
| Planning and Conducting Research Studies | p. 177 |
| Choosing the Right Statistical Tests | p. 187 |
| Table of Contents provided by Blackwell. All Rights Reserved. |
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