Proven Strategies in Competitive Intelligence: Lessons from the Trenches,9780471039815

Proven Strategies in Competitive Intelligence: Lessons from the Trenches

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ISBN13: 9780471039815
ISBN10: 0471039810
Format: eBook
Pub. Date: 2002-03-01
Publisher(s): Wiley
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Summary

Tested-in-the-trenches competitive intelligence techniques used at today's top companies This book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of today's most successful companies. Featuring contributions from leading industry executives, it covers CI strategies across a wide range of business functions, including marketing and sales, market research and forecasting, product development, and teams. The only book on the subject offering a comprehensive view of CI, from the CEO down to the tactical CI team Numerous case studies vividly illustrating cutting-edge CI techniques in action

Table of Contents

Preface: Corporations Get Smart xi
Stephen H. Miller
Introduction: Competitive Intelligence--Lessons from the Trenches 1(22)
John E. Prescott
PART 1 Competitive Business Intelligence: Corporate Case Studies
Competitive Intelligence at Procter & Gamble
23(11)
John E. Pepper
Shaping a Corporate Competitive Intelligence Function at IBM
34(11)
Lynn Behnke
Paul Slayton
CI and KM Convergence: A Case Study at Shell Services International
45(24)
Bret Breeding
Competitive Intelligence at Lexis-Nexis
69(14)
Hans Gieskes
CI at Avnet: A Bottom-Line Impact
83(17)
John H. Hovis
Competitive Intelligence at Xerox
100(9)
Judith M. Vezmar
NutraSweet Faces Competition: The Critical Role of Competitive Intelligence
109(7)
Robert Flynn
Competitive Intelligence at Motorola
116(7)
Robert W. Galvin
Competitive Intelligence in Business Process Engineering: A Study at Digital Equipment Corporation
123(10)
Larry Kennedy
Understanding the Competition: The CEO's Perspective
133(15)
Max Downham
J. Norman Allen
Gary Costley
Robert Flynn
Ben Gilad
Thomas M. Gorrie
Lorry Hathaway
Jan Herring
Robert C. Mauch
Dorothea Coccoli Palsho
David Thomas
Willis Wood, Jr.
Developing a World-Class CI Program in Telecoms
148(20)
Stephane Marceau
Kenneth Sawka
Small but Powerful: Six Steps for Conducting Competitive Intelligence Successfully at a Medium-Sized Firm
168(8)
Amy Berger
Leveraging Information for Action: A Look into the Competitive and Business Intelligence Consortium Benchmarking Study
176(19)
John E. Prescott
Jan P. Herring
Pegi Panfely
Organizing the Competitive Intelligence Function: A Benchmarking Study
195(21)
Conway L. Lackman
Kenneth Saban
John M. Lanasa
``TAP-IN'' to Strategic and Tactical Intelligence in the Sales and Marketing Functions
216(24)
Cynthia E. Miree
John E. Prescott
Key Intelligence Topics: A Process to Identify and Define Intelligence Needs
240(19)
Jan P. Herring
PART 2 Competitive Technical Intelligence
Scenario Analysis and Early Warning Systems at Daimler-Benz Aerospace
259(15)
Franz Tessun
CTI at Applied Biosystems: Attracting, Monitoring, and Exploiting Technology-Based Opportunities
274(12)
Tim Budd
Benchmarking the ``External Technology Watching'' Process: Chevron's Experience
286(11)
Derek L. Ransley
Past, Present, and Future Directions for Technical Intelligence
297(11)
Wayne A. Rosenkrans, Jr.
Starting a Competitive Technical Intelligence Function: A Roundtable Discussion
308(11)
Patrick J. Bryant
John Chu
Jan P. Herring
Jay Young
Appendix: CI-Focused Organizations Referred to in This Book 319(2)
Index 321(13)
About the Editors 334

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