Retailing Management
by Levy, Michael; Weitz, Barton A.Edition: 5th
Format: Hardcover
Pub. Date: 2003-02-01
Publisher(s): McGraw Hill
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Summary
Retailing has become a high-tech, global industry. "Retailing Management "covers the latest developments in information technology for retailers. It also covers current trends and practices in international retailing. An interactive website offers additional resources for the reader.
Table of Contents
| Retailing Management, 6th ed. ISBN: 007301978X Brief | |
| The World Of Retailing | |
| Introduction to the World of Retailing | |
| Types of Retailers | |
| Multichannel Retailing | |
| Customer Buying Behavior | |
| Retailing Strategy | |
| Retail Market Strategy | |
| Financial Strategy | |
| Retail Locations | |
| Retail Site Location | |
| Human Resource Management | |
| Information Systems and Supply Chain Management | |
| Customer Relationship Management | |
| Merchandise Management | |
| Managing Merchandise Assortments | |
| Merchandise Planning Systems | |
| Buying Merchandise | |
| Retail Pricing | |
| Retail Communication Mix | |
| Store Management | |
| Managing the Store | |
| Store Layout, Design, and Visual Merchandising | |
| Customer Service | |
| Cases Cases Overview Grid | |
| Rainforest Café: A Wild Place to Shop and Eat | |
| Providing a Retail Experience: Build-A-Bear Workshop | |
| WeddingChannel.com | |
| The Chen Family Buys Bicycles | |
| Consumer Buying Behavior—Is Wal-Mart in Vogue? | |
| Dollar General and Family Dollar Cater to an Underserved Market Segment | |
| Ahold: The Biggest Supermarket Retailer You Have Never Heard Of | |
| Competitive Environment in the Teen/College Apparel Market | |
| Radio Shack and Best Buy: Comparing Financial Performance | |
| Stephanie’s Boutique: Selecting a Store Location | |
| Hutch: Locating a New Store | |
| Home Depot Changes Directions | |
| Can Wal-Mart Improve Its Company Image? | |
| Avon Embraces Diversity | |
| Abercrombie & Fitch: Hiring for Looks | |
| Lawson Sportswear | |
| Salon-Only Hair Care Products Found Outside the Salon | |
| SaksFirst Builds Customer Relationship | |
| Men’s Wearhouse: Adding Complementary Merchandise and Services to Bring Customers Value | |
| Nolan’s Finest Foods: Category Management | |
| Developing a Buying Plan for Hughe’s | |
| McFadden’s Department Store: Preparation of a Merchandise Budget Plan | |
| eBay | |
| How Much for a Good Smell? | |
| Promoting a Sale | |
| Enterprise Builds on People | |
| Diamond in the Rough | |
| Borders Bookstore: A Merchandise Display Problem | |
| Fresh Ideas in Grocery Store Layout | |
| Sephora | |
| A Stockout at Discmart: Will Substitution Lead to Salvation | |
| Customer Service and Relationship Management at Nordstrom | |
| Retailers and Sustainable Development in the U.K. | |
| Lindy’s Bridal Shoppe | |
| Starbucks Coffee Company | |
| New Product Development at Yankee Candle Company | |
| Interviewing for a Management Trainee Position | |
| Glossary | |
| Index | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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