Special Events Proven Strategies for Nonprofit Fundraising,9780471462354

Special Events Proven Strategies for Nonprofit Fundraising

by
Edition: 2nd
ISBN13: 9780471462354
ISBN10: 0471462357
Format: Hardcover
Pub. Date: 2003-10-22
Publisher(s): WILEY
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Summary

With the needs of nonprofit organizations only growing as donations shrink, special events become more and more vital in sustaining the life of these organizations. Nonprofit lay leaders, professionals, and staff, as well as marketing professionals and event planners who work with nonprofits, will all find in Special Events, Second Edition a clearly drawn road map leading to fundraising success.

Author Biography

ALAN L. WENDROFF, CFRE, is a nationally recognized consultant, speaker, and writer for nonprofit organizations. He has worked as a senior development professional with a national human relations agency. He writes and teaches online and classroom courses for the continuing education Nonprofit Management Program at California State University, Hayward. He is the author of the first edition of Special Events: Proven Strategies for Nonprofit Fundraising, and coauthor with Kay Sprinkel Grace, of High Impact Philanthropy: How Donors, Boards, and Nonprofit Organizations Can Transform Communities, both from Wiley. He also contributed a chapter on special events to the second edition of Hank Rosso’s Achieving Excellence in Fund Raising, from Jossey-Bass.

Table of Contents

Preface.
Acknowledgments.
Introduction: Special Event Fundraising—A Begining.
The Master Event Timetable (METT).
Chosing the Event.
Monetary Goals ad Budgets.
Recruiting Volunteer Leardership for Your Event.
Networking in the Community.
On the Internet: Plan an Event Online Real Quick!
Marketing.
Special Event Administration.
The Final Weeks to Event Day.
The Big Day: Why the Success Is.
Thank You and Goodbye!
Special Resourcs.
Index.

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