Typographic Design: Form and Communication, 3rd Edition,9780471383413

Typographic Design: Form and Communication, 3rd Edition

by ; ;
Edition: 3rd
ISBN13: 9780471383413
ISBN10: 0471383414
Format: Paperback
Pub. Date: 2002-07-01
Publisher(s): Wiley
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List Price: $55.00

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Summary

Includes 80 full-color pages addressing the important issue of color in typographic design. New case studies showcase design for Web sites, CD-ROMs, and environmental graphics in addition to the existing case studies which detail examples of visual identification systems, book and magazine design, film and video text, and wayfinding graphics, along with outlines for analysis and solutions. Revised technology section emphasizes current digital type technology. Five new typefaces are included in the type specimens chapter. New information is included on legibility and the Internet.

Author Biography

Rob Carter is professor of typography and graphic design at Virginia Commonwealth University. He has received numerous awards for his work from organizations such as the American Institute of Graphic Arts, New York Type Directors Club, New York Art Directors Club, Society of Typographic Arts, Creativity, and Print regional annual. He is the author of American Typography Today, the five-volume Working with Type series, and Digital Color and Type. He is also the co-author, with Philip Meggs, of Typographic Specimens: The Great Typefaces.<BR>

Table of Contents

The Evolution of Typography.
The Anatomy of Typography.
Syntax and Communication.
Legibility.
Typographic Technology.
Typographic Design Education.
Case Studies in Typographic Design.
Type Specimens.
Glossary.
Appendix A: Copyfitting.
Appendix B: Character Count Table for Text-type Specimens.
Appendix C: Traditional Working Methods in Typographic Design.
Appendix D: Proofreader's Marks.
A Chronology of Typeface Designs.
Bibliography.
Picture Credits.
Index.

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